The Client
Located in Los Angeles, CA, Flower Girl Dress For Less is a full service online flower girl dress retailer with over 20 years of experience. They provide a large selection of high quality, discounted resses and accessories for special events such as weddings, first holy communions and christenings. They carry a full range of infant dresses, holiday dresses, Christmas dresses, party dresses and accessories at bargain prices.
The Challenge
Flower Girl Dress For Less has been a long time client of Zero 360 Marketing and they have held search engine ranking on all search engines for many years. The challenge was that their Pay Per Click campaigns on Google and Bing that were previously generating good results where no longer working. They were spending several thousand dollars a week on advertising but sales were flat.
The Solution
Flower Girl Dress For Less management was initially concerned about the time it would take to get a new campaign going would further impact their business. The Zero 360 Marketing's PPC team went right to work starting with:
??? Reviewing existing PPC campaigns and segmenting their ads and keywords that were working.
??? Searching out keywords and search terms that were not converting or were irrelevant and creating a comprehensive list of negative keywords.
??? Created multiple new PPC campaigns based according to best practices and proprietary methods.
??? Changing bidding methods from broad match which allows Google & Bing to decide when to show and charge for the ads, to phrase and exact match allowing us to determine when to show the ads and when not to.
??? Created a large number of new ads related to each search term. Ads are based on Flower Girl Dresses unique selling propositions, highlighting their benefits.
??? Landing pages were optimized for better conversion and sales.
Their old PPC campaign was paused and the new PPC campaign was launched on a Friday. The daily ad budget was increased by 10% to allow testing of some new international markets. By Monday Flower Girl Dress For Less received close to 30% more orders than normal. The numbers were astounding. They were rushing to process orders and ship within the promised time frame. They continued to break sales records on Tuesday, Wednesday and onto the following week.
The Results
The changes to PPC ads resulted in a 30% increase in sales over a 4 week period which has necessitated the hiring of more employees to handle the new business. Our PPC team continues to monitor and adjust the new campaigns. Some of the new international markets were adjusted to remove the under-performing keywords and ads, focusing the budget on high-yield keywords.
Article Tags :
Source: http://www.workoninternet.com/business/reviews/miscellaneous/219477-article.html
brandon marshall ryder cup Kate Middleton Bottomless the Pirate Bay Hotel Transylvania looper eagles
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.